Top features: - The best of both worlds - a full-frame sensor in a compact body - Back-illuminated sensor delivers high contrast & realistic colours - Capture the action with high fps & improved AF performance - Shoot sharp with built-in 5-axis image stabilisation - Record 4K Ultra HD videos with HLG HDR - Longer battery life with dual memory card slots The best of both worldsThe Sony a7 III Mirrorless Camera offers photographers the best of both worlds. You get a full-frame sensor and professional specs, packed into a compact, travel-friendly body - it's the perfect choice for field work.At first glance, the a7 III looks very similar to the previous generation alpha 7 from Sony. Look closely, and you'll find an all new chip, expanded ISO range, improved fps shooting, and an enlarged handgrip.Back-illuminated sensorAt the heart of the alpha 7 III is a back-illuminated 24.2 megapixel full-frame sensor. Take advantage of the improved noise response at high sensitivities and wide dynamic range to capture dramatic RAW images that are perfectly exposed, even in the shadows and highlights.Colours are realistic, so you get natural looking skin tones, while wildlife and landscapes look true-to-life.Capture the actionPhoto opportunities don't usually hang around for long. Supported by the powerful Bionz X processor, you can shoot up to 10 fps to freeze moments of action. It's perfect for subjects that are frequently moving, such as a dance performer, racehorse, or fox in the wild.Improved AF performance means no opportunity is lost. Because you can track moving and unpredictable subjects easily, you can photograph spectacular action or sporting scenes, such as a dramatic rugby tackle on the field, even on an overcast day.Shoot sharpDim interiors or twilight falling shouldn't stop you shooting. Sony's 5-axis image stabilisation means you can shoot handheld without a tripod up to 5-stops faster. Your images are sharp, and videos are smooth, even when shooting long distances or close-up macro subjects.Record 4K Ultra HDFor those serious about videomaking, the a7m3 records 4K Ultra HD movies internally, using 6K full pixel readout for brilliantly detailed footage. Supporting Hybrid Log Gamma (HLG) for 4K HDR footage, it captures plenty of information for easier colour grading during post-production.Longer battery lifeThe ILCE-7M3 is a joy to use and hold. The enlarged handgrip makes it feel comfortable and secure to hold, and conveniently allows room for a larger battery for extended shooting time. To take advantage of this extended battery life, there's dual memory card slots too.To the rear, you'll find a tiltable touchscreen for easy menu navigation, a joystick that can be used to control focus points, and plenty of handy new and familiar shortcuts.Picture thisThe decisive moment, that perfect shot, missed because you were waiting for your camera to be ready to take a photo again. But it's not your camera or your shooting technique - it's all down to having the right memory card.To prevent that annoying lag when capturing high res images and HD video, opt for a high performance memory card with a fast write speed. Now you can focus on your subject.... More
